Lacoste x polaroid
Client: Lacoste
Medium: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, sharingbox software
Scope: Custom user output, Custom user experience, Branded print production
This experience was a single-shot, in-store photo engagement to promote Lacoste’s newest collaboration with Polaroid.
For this promotion, we implemented a photo experience in nine locations across the United States. My responsibility was to take their brand guidelines and assets and incorporate them into each aspect of the activation for all locations. The results were a distinctly polaroid-like experience by applying a filter along with a cinemagraphic image reveal. CASE STUDY
GoDaddy
Client: GoDaddy
Medium: Adobe Photoshop, Adobe Illustrator, Adobe aftereffects, company software
Scope: Custom user output
This experience was a short video engagement for the GoDaddy Holiday party.
GoDaddy wanted us to create a unique experience for their employees at their holiday party. GoDaddy provided all brand elements and guidelines while we steered them to a particular creative direction. I created a few interesting double-exposure options that best represented the theme of their holiday party invitation. The guests would then have the ability to choose between the outputs.
It’s Always Sunny in philadelphia
Client: FX Networks
Medium: Adobe Photoshop, Adobe Illustrator, Adobe aftereffects, company software
Scope: Custom user output, Custom user experience, Branded print production
The experience was a short video engagement for the season premiere of the TV show "It's Always Sunny in Philadelphia" with FX Networks.
FX Networks wanted to create an interactive experience for guests, and fans of the show. The theme of the premier showcased a caricature of each cast member, each one representing their own wrestling persona. The client provided show-related props for guests to use during the engagement. I was responsible for creating a custom user experience where guests could choose a cast member and represent that character. They would then receive a video output specific to the character they chose. I also handled the production of the branded elements within the space, such as the backdrop and branding of the unit.
NFLPA rookie premier 2021
Client: NFL Players Association
Medium: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, company software
Scope: Custom user output, Custom mobile user experience, Remote UGC
This remote experience was a video and photo engagement for the NFLPA Rookie Premiere class of 2021 to create a sort of “virtual yearbook.”
To commemorate the introduction of new rookies into the NFL, the NFLPA typically has special events planned. The pandemic caused a shift away from in-person celebrations and events. A digital engagement was created, by sharingbox, to give new NFL rookies the opportunity to introduce themselves and answer a series of questions for current and future fans. My responsibility was to design visual elements of the user interface and the output they would receive surrounding the UGC coming from the players. These elements encompassed the user interface that players would submit information that would show up on their videos. Other elements included the intro and outro to the videos specific to questions they decided to answer. Alongside the video responses, they also incorporated a digital mosaic. This part of the activation required players to submit photos of themselves and once submitted, this would be displayed on a live mosaic that could easily be viewed on all devices.
dior backstage
Client: LVMH Fragrance
Medium: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, company software
Scope: Custom output, Custom user experience
This experience was a one-shot video taken using a 360-degree camera system to promote the LA Dior Pop-up.
LVMH wanted to promote their newest pop-up in LA, the “DIOR Backstage” which featured segmented events with speakers activities relative to their make-up product series. One of the interactive moments they feature was a 360-degree camera system. The video output that guests would receive would include an intro and outro oriented to their specific campaign, detailing additional dates of the multi-day activation.
Bloomingdale’s x rag & Bone
Client: Bloomingdale’s
Medium: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, company software
Scope: Custom user output, Custom user experience, Branded print production
This experience was a typical single-shot photo engagement, but with a cinemagraphic twist.
Rag & Bone sponsored this event at the 59th Street Bloomingdale’s in New York. The theme of that night was “Meet Us at the Fair” referencing their Valley Fair store opening in the Bay Area Valley. The client provided brand guidelines and assets referencing the Valley Fair event. My responsibility was to take those assets and sponsorship logos and apply it to our print production and the photo output.
